LinkedIn is drowning in coaches. Life coaches, business coaches, “I-coach-coaches-to-coach” coaches. If you searched right now you’d find roughly 4.7 million people claiming to be your next breakthrough. That’s more coaches than football’s had sackings.
Most of them will never win clients. Why? Because their profiles read like abandoned blogs from 2009. But fear not — here’s the real framework every coach needs to transform LinkedIn from “digital CV” into “MLM-lite landing page that sometimes books a call.”
1. Write Headlines That Hook Ideal Clients (And Terrify Everyone Else)
Your headline is not “Coach | Speaker | Author.” That makes you sound like you’ll invoice someone for a pep talk at a wedding.
Instead, use the magic formula:
“I help [weirdly specific type of person] [achieve oddly precise result].”
Example:
“I help overwhelmed agency owners become confident CEOs with systems that scale.”
Translation: I read one Alex Hormozi thread and now I’m qualified to restructure your life.
2. Banner Images That Sell Your Expertise (Because Sunsets Don’t Pay the Bills)
That stock mountain range? Delete it. No one’s climbing your Everest.
Your banner should scream: “Look, Susan doubled her fees in 90 days and you could too if you Venmo me $997.”
Think less “inspirational quote,” more “Times New Roman testimonial cropped badly in Canva.”
3. About Section = Your Sales Funnel in Disguise
Forget heartfelt origin stories about “finding your why.” Prospects don’t care that you discovered coaching while barefoot backpacking in Bali.
Instead, structure it like a QVC pitch:
Pain (You’re miserable)
Agitation (You’ll stay miserable unless…)
Solution (Me! Pay me!)
Proof (Here’s Janet, she stopped crying into her keyboard after I coached her)
CTA (“Book a call. Seriously. Book it.”)
4. Featured Section: The Shop Window No One Asked For
Feature a “5-Step Framework That Helped 50 Coaches Hit 10K Months.”
Because nothing says credibility like 50 other coaches also selling the exact same framework.
5. Make Contacting You Effortless (So They Regret It Immediately)
Don’t rely on LinkedIn’s “Contact” button — it’s hidden like free Wi-Fi in a Premier Inn.
Instead, scatter Calendly links like confetti across your About, Featured, and even your name pronunciation. (Press play to hear me whisper “Book a call.”)
Final Word
Your LinkedIn profile is either a 24/7 sales machine… or a sad shrine to that one “Leadership Summit” you spoke at in 2018.
Optimize ruthlessly. Test headlines. Rotate banners. Rewrite About sections until they look like late-night infomercials.
And remember: on LinkedIn, you’re not a coach.
You’re a SaaS product disguised as a human.
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